ecommerce

Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Ten or fifteen years ago, a wonderful new world was promised for digital mankind. Futurologists and preachers of the web, internet and digital media revolutions all confidently asserted that a paradise was beckoning in which advertising would finally, seamlessly and efficiently actually work.
These observations of UK e-commerce are in fact all the more interesting given that one of the hot topics going into 2014 was the news that more than one third of online sales are now reported to be made via mobile device.
I believe data-driven customer modelling is the secret sauce of the next generation of digital retail, and Data Scientists like Paul will soon become the not-so-secret science behind the power of social commerce.
Today's shoppers are seeking a unique experience and by combining their local high street with popular shopping channels like mobile, we can continue to build support for independent retailers. That way they can not only lead the high street recovery, but succeed so that their retail sales are completely unquestionable.
Etailers everywhere are spending time to make sure site visitors have the best experience possible when browsing their sites. Positive shopping experiences result in more conversions, higher AOV (average order values) and return customers.
Last week Gartner gave their predictions for 2014 and beyond, with their report offering plenty to think about for CIO's, IT Leaders and Senior Business Executives. Some of their headlines were...
The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.
As consumers, we now demand more choice in payment than ever - both offline AND online. Online retailers need to meet this demand or see their customers go elsewhere. And businesses not currently offering online payment are missing out on our custom.
This week the government questioned Mary Portas on the progress of the review and how it's helped to revive the high street, so far. Consequently, the review hasn't been successful and MPs have claimed it was a "waste of time" and a "failure". In response, Mary Portas has stated the government is to blame due to their lack of input. What's clear is a lot of blame has been bandied about, but what's not so clear is how the high street can be saved, and if there's still hope for it.