We are a long way from this becoming a reality and there is still a lot of consideration that must be given to the 'infiltration' of the wearer's space. Especially when we are talking about technology that has not traditionally been used as an advertising platform and where brands run the risk of turning innovation into a negative experience.
Regular readers will be aware of my interest in the £4 million Long Term Care Revolution. LTCR aims to give UK businesses
Many of us are already haunted by results from health trackers, and Google Search, when we cannot make sense of the results, and possibly, neither can our doctor