Why are we still bombarded with unsolicited and unwanted direct marketing, and how do we stop it?
To maximise your marketing, take note of these data-driven tips for high click-through rates, captivating emails, and a boost in conversions.
Over the years I know of many people who have abandoned their email addresses or change their phone numbers because they were fed up with sheer volume of spam mail and nuisance calls they received. Quite an extreme thing to do, but when your data has been abused by businesses and organisations to the point that it's impacting your life, this might have been the only option to regain privacy.
Like a lot of people (at least 99,999 others apparently) I recently joined the Labour Party. It's something I've toyed with
On mobile, messaging platforms have taken over from voice and are still outstripping the various social media vehicles, but these are skewed towards consumers talking to each other. B2B marketing is still evolving on these channels, while the one-to-one of email is still comfortable for users.
We are creating a world of toxicity. Even the things that are supposed to please us, to lift our mood, are now becoming part of a toxic environment. We are becoming victims of the abundance that is on offer. It feeds our insecurities and shapes our faked dreams.
Is this the beginning of the end for Groupon and their peers? Certainly not, but they really need to find ways to harness the potential they have in their vast database of subscribers, if they are to stem the rot and remain successful.