embedded software

Simply selling more device units will not result in the massive spike in profits manufacturers are hoping for as they make a play to compete in the Internet of Things (IoT).
Device Manufacturers have seen better days. Razor thin margins. Increased competition. Globalization. All of these forces have allied, making it harder to make a profit. But just when things were at their bleakest for device manufacturers, the dawning of the age of the "Internet of Things" - Internet-connected devices powered by software - promises to transform the industry.
To be a device manufacturer in today's marketplace can be brutal. Increased competition from new players on the world stage