The spirit and sportsmanship of women players offers real potential for sponsors and brands alike, all of which I hope will also filter down to more grassroots participation. The success of British women's sports teams and the increasing audience numbers is helping to attract attention and where audiences are, advertisers and sponsors will follow.
A revolution is afoot. Across the UK, women gather together. Brisk Sunday mornings, cold midweek evenings, the weekly training schedule might be set for the present - but the groundwork is being laid for an exciting future. The future of female rugby.
My hope is that the welfare of rugby league players is not forgotten by the scientific community and that those involved in the training of those rugby league players are open enough to acknowledge literature published about rugby union and apply the evidence base to their own code. It will be to the players benefit if they do.
With the backing of the RFU and aided by HSBC's continued investment in grass roots initiates across the globe - including the Rosslyn Park tournament - as well as title sponsorship of the Sevens Series, the short- and long-term future for England looks incredibly promising.
England rugby coach Eddie Jones has spoken out against the tactics used by opponents Italy in Sunday's international match. He said, variously, that "wasn't rugby", that "fans were cheated" and that they "should get their money back."
It's January 1947, and 21-year-old veterinary student Micky Steele-Bodger has just found out he's been picked for England. "I heard it on the wireless", he recalls. He would be playing against Wales - and it would be a match with extra special meaning.
England's preparation for the opening Test of the 2016 Old Mutual Wealth series started when they met up as a wider squad at the Lensbury in London back in August. The coaching team had done their homework in terms of the commonalities found during England's decade of defeats against the Springboks and started the process of turning that record round.
Of course Eddie Jones wants more from England, he wouldn't be driving them forwards and getting the most out of an extremely talented group of individuals if he didn't. But, for a moment let's just stop and recognise their achievement in Brisbane...
Since Eddie Jones has been in charge England are unbeaten and importantly have started to look like a side that are going places. However, the harsh reality is that during the opening six matches that he's been in charge England haven't been truly tested against the sides that set the standard in world rugby.
The long and the short of it is that we're in for a test match that's filled with motivation, in spite of many believing it to be a nuisance and pointless. Although it doesn't take a rocket scientist to work it out Eddie Jones will announce his starting XV and bench on Friday and personally I can't wait to see what this group of players can do on home soil.