Now a machine can tell you you look old 😂
Adding real-time facial recognition to our surveillance state’s already worryingly militaristic arsenal would not be good for the health of our democracy
Ever wondered just what it is that makes you swipe right?
Pundits have been speculating as to the true efficacy of Face ID and facial authentication in general - some for and some against. In my experience, an authentication measure must meet three requirements if it is to be truly effective:
One of my proudest moments is when I was 17-years-old and became the first teenager in the world to achieve 1m App Store downloads with my facial recognition app, Face Rate. The app eventually went on to get nearly 7m downloads in total before I licensed the software to News Corp and got offered the position of Head of Digital Product Innovation, but that story's for another time.
The new Apple iPhone X uses facial-recognition software (FRS) to unlock the device rather than a pin or fingerprint. Apple's adoption of FRS underlines the importance of this burgeoning technology. We will likely see a massive spread in the use of FRS which will bring many benefits but some serious risks which we need to start addressing now.
Facial recognition sounds fairly benign. Right now you are probably visualising a policeman watching 100's of television screens showing CCTV images looking out for known criminals lingering in the crowd. Well, that might have been the case in the past, but with this technology the process is automated by an intelligent computer programme.
As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.
'Subject's eyes are closed.'
Richard Lee, a New Zealand man of Asian descent, was surprised to find earlier this month that his passport photo had been