'Posture correction garment' - Image; Techstyler Following the RCA graduate show held a week before our interview, to which
It's Vanessa's opinion that using sustainability as a sales tool and part of the brand message, has an upside and a downside. The upside is the point of differentiation which can attract consumers, while the downside is that it puts the brand in a different niche for other consumers.
While interviewing Mira I asked what inspired her new venture, which seeks to innovate in the fashion tech space (including wearables) and harness new and existing technologies to help make fashion more sustainable.
Starting her concept not from a designer standpoint, but from a question about whether there might be a consumer appetite for a hybrid textile apparel/shoe product, she placed a paid Facebook Ad (for £38.61, to be exact) aimed at her demographic (25-37 year old females in the UK and the US), reaching over 400,000 people, from which she had 55 surveys completed.
For Sabinna Rachimova, her 'brand DNA' is, actually, familial. It transcends ethos and aesthetics and runs deep into the past, through two generations of her family. Her grandmother, a maths and physics professor in her native Russia, who during communist times made clothing on the side for neighbours and friends for extra income, inspired her to pursue a career in art and craft.
Our wearable tech, fashion tech (including smart textiles, wearables and soft robotics) and smart cities future is something I spend a great deal of time thinking about. How will fashion designers influence the wearable tech sector?
It's brave for a designer to be so gobby, especially with the pressure of commercial sales targets and constant burden of turning a profit and keeping the wheels turning, but Shannon's line of thoughtful and clever sloganeering is somewhat proven, with his current and previous collections bearing a corruption of Sports Direct as "Lovers Direct" and "Haters Direct", currently in store at Selfridges
Fashion As A Tool For Expressing Identity And Sexuality - Art School Gets Personal At London Fashion Week Men
Thoughts about how this fashion presentation may look in the future woke me up this morning - way too early - after writing this article last night. It occurs to me that there will be other relationships to consider if art imitates life.
Wanting to dig a little deeper into the sport and technical aspects of the clothing, I asked about the differences between the commercially available jerseys and the ones the baseball players wear.
The purity of the vision for Plexal arises from the stunning blank canvas and expansive space occupying the 68000 square feet ground floor of Here East, nestled into a corner of the Queen Elizabeth Olympic park overlooking Hackney Wick and bordering the canal, with impressive terraces looking out across London city.