first time buyer london

On arrival at Kensal Green overground my much younger girlfriend (MYG) texts me a weblink to a pseudo-enlightening Telegraph piece. According to the article, Chamberlayne Road is now the "Hippest Street in Europe". Just what is it about this neighbourhood that attracts A-listers such as Jade Jagger and Daniel Craig to live there?
For the uninitiated The Bid could best be described as a sort of curiously 21st Century psuedo-auction; where hapless house hunters secretly e-mail the top price they are prepared to part with for a flat innumerable others will no doubt also have dreams of owning. It's unforgiving.