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But could anyone really fall in love with a piece of software? It may sound like the stuff of science fiction but, the truth is, much of the technology the film depicts is already with us. And scenarios like this might not be that far off. 'Love' is perhaps a metaphor for the kind of dependency or symbiosis we're heading towards.
Each year Fjord experts come together to debate the profound changes that digital technology is bringing to established ways of doing businesses and in our everyday lives.
Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.
So what if you've worked for a major company for a while and that's what's really defined your career? How do you make a difference in the world and do something stimulating when all around you is organisational politics, chains of command and hierarchy?
Hindsight is a wonderful thing. If only we could re-run past experiences, knowing what we know now. Picture the scene. It's 1986 and you've just taken the decision to open the world's largest record store on Oxford Street, London...