Last week was the first time that most of us will have ever heard of Henderson Island. Part of the UK's Pitcairn Islands group, the uninhabited World Heritage site lies 5,000km from the nearest human life in the middle of the South Pacific.
Kids need to know that the closer a product is to nature, the healthier it is for them. Perhaps the industry could come up with a kid-friendly kite mark showing clearly just how near or how far from containing only natural, healthy ingredients the product is.
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality standards...
Normally, when people talk about reputation management they immediately think of crisis communications and the importance