from behind the mask

So apart from the PR and marketing of your book how else can you get it noticed in the wider world?
What is marketing? The Charted Institute of Marketing defines it as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." It's a little dry but the essentials are covered...
My book's journey started about five years ago, a decade after the Paddington Train Crash which changed my life. At first, I sat at my office desk and dutifully typed up the events that had occurred since the crash, rather as I type up a proposal for a project I am about to manage, until I had a finished product.