fur
'I don’t want to kill animals to make fashion. It doesn’t feel right.'
Good news for animal lovers.
High street shops can also have trouble distinguishing between the two.
'I always say if you wouldn’t wear a dog – don’t wear fur.'
One giant step for fashion.
'We are extremely concerned that fur can be mislabelled in this way.'
This new investigation is shocking.
The environmental impact could be huge.