future of advertising
Two stories define the future of marketing. On the one hand, we have the growing distrust and apathy towards a model of online advertising that works by distraction and accumulation, in which many ads lay claim to whatever screen real estate not allotted purely to the user's experience.
Convergence of communication devices has been a concept discussed for nearly the last 20 years as something that will happen. But today it is a reality and guess what - it isn't a keyboard connected to your connected TV playing online video or your TV playing on a mobile device.
What's the most expensive computer you have ever purchased? No, it wasn't that tricked out Macbook Pro from a few years ago that set you back over £2k. It was your car.