For marketing, attracting and seducing young, demanding and connected consumers is not a simple thing.
These findings clearly identify opportunities for travel departments to introduce new services and technologies that will deliver additional value to travellers. We're now at a tipping point of people booking their own corporate travel.
Apparently, 80% of Gen Y-ers across the world are dissatisfied (or only somewhat satisfied) with the current balance between public and private in the corporate world. Are we surprised?