Something massive is happening to the world wide web. Screamed via Twitter as '#mobilegedden' it is a change that's ultimately
Last week LinkedIn released a fascinating statistic, highlighting the fact that mobile usage of the professional networking site was now approaching a majority - with 41% of unique users visiting the site now doing so via mobile device.
Google has announced a major shift in how it categorises and surfaces search links. Known as 'Hummingbird', the update to
From an economic point of view this is hugely beneficial as the firm with the number one ranking on Google can easily get 50% or more of ALL the traffic looking for a particular item. The revenues generated from this make achieving that top slot a compelling goal.
Google has been involved in a long-running row over whether it has changed its search results to give preferential treatment to links to its own services, at the expense of those from competitors.
Since its inception, the key to the algorithm which powers the world's most powerful search engine has always been links. The number, quality and type of links that point to a website impact where it ranks for certain search terms and ever since the inception of the search engine itself, it has been an attribute which has been manipulated by search experts the world over.
Do you have loads of ads at the top of your web pages? Time to make some changes.