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There are many considerations banks need to have front of mind but there are three key ones in my opinion. These are: whether to invest in building capabilities to support a strong mobile strategy, creating an interface between their legacy banking systems and mobile operations, and which partnerships to form.
As 2011 figures are revealed, many brands are re-evaluating their 2012 spend. In light of this, here are my predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game.