green beauty

Virtually all of the mainstream creams and lotions you can buy are white in colour. The shelves of your local shops are packed full of white skincare. Let's face it - most people would be stunned if the creams they'd been purchasing for years suddenly turned green, pink or yellow.
I asked myself this question earlier this year and decided to find out. I wanted to understand why shoppers are increasingly looking for natural or organic alternatives to the mainstream formulations that have filled bathroom cabinets for decades.
If you want to buy from a zero waste beauty brand, what should you be looking for? Let's go through the life cycle of a beauty product and unpick its journey from cradle to grave so that we can build up a clearer picture.