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However, if we take a look at the world around us now, and the machines working alongside humans, we see a very different picture. Medical robots are used to carry out complex and intricate surgical procedures, massively increasing success rates and minimising the number of associated complications
It is the mandate of FIREup to allow designers space, time, academic support and funding to conduct reflective research and steer their business forward in a more successful and thoughtful way.
'Fashion tech' and wearables are often described as solutions looking for a problem. The fashion industry is, paradoxically, resistant to change, while science and technology exist to pose and answer questions and catalyse change.