Around the world, wildlife crime is responsible for the slaughter of tens of thousands of animals a year. It is plainly wrong that the greed of those who fuel demand and facilitate the illegal wildlife trade stands to push some of the world's most iconic species to the brink of extinction - animals that have come to represent the whole idea of wildlife to young and old alike... It is scarcely believable to imagine a world without elephants, rhinos, lions or tigers. Yet time is running out to save these creatures from being consigned to the history books and to stories of days gone by.
If plain packaging goes ahead, counterfeiters who currently have to copy hundreds of different cigarette pack styles, will instead have just one. It will make the production process quicker. It will also make intelligence led investigations even more tricky as communities and retailers find it more difficult to tell apart the counterfeit from the genuine product.