It's a case of first world problems at their finest. Individually, paying the extra amount for an item that is locally crafted and sold as oppose to opting for the cheaper, mass-produced variety makes little difference but changes are wrought when carried out collectively; local businesses thrive and that personal sense of locality and camaraderie can live on alongside our virtual communities.
When it comes to the cultural choices we make: the films and plays we see, the gigs we attend, the exhibitions we visit, the books we read, no-one really knows what they want. That's what can make cultural life rich and surprising.
My first published fiction work - sixteen compiled short stories - will begin its dust collection in February 2014. As the writer, I cannot stress enough the personal significance of the work being printed as a real, heavy, tactile book.