Influencer marketing

Professor Stephen Powis said people in a position of influence have a "moral duty" to protect young people.
Look a little closer at influencer couples, and you'll find a refreshing modern feminism behind them
Kylie Jenner would only have to make 40 Instagram posts to match Daniel Craig’s £31million salary for two Bond films
Festival goers were promised a weekend where they would be rubbing shoulders with the models and celebrity influencers who were promoting the event, including Kendall Jenner, Bella Hadid and Emily Ratajkowski.
Relatability might be the influencer's currency, but it's also part of the problem. Consumers will sit in online queues for hours to get tickets to Adele's new tour or the upcoming Harry Potter play, but they resent sitting through a 30 second ad in order to watch their favourite vlogger broadcast from their bedroom.
Brands and their respective agencies keep talking about influencer targeting and marketing and getting things done for free; music to directors and investors ears. But this is the biggest mistake they've been making for years. If you are going to get things done for free; be prepared to face bad reputation and loss of revenue in the years to come.
As our media environment changes, there is an increasing need to focus on influencer relations/marketing as a 'beyond media' strategy for marketing communications going forward. For technology-driven businesses looking to make their mark, this is a dynamic area to focus on, especially with the ever changing nature of the tech blogosphere.
When businesses produce content they will, of course, post it on their own 'real estate'. For example; their website, blog, Google + page, Pinterest account, YouTube channel etc. However, it is important to place content in places where a company's prospects and customers 'hang out'.