Have you read page 46 of Apple's new iOS agreement? (Created for HuffPost UK Comedy by David Beresford, Gabby Hutchinson
Over the next few days thousands of normal people will be plunging into the depths of updating the core operating system of their Apple mobile phones and tablets... we are all geeks now, and happily tap away at iOS7 updates and Android settings as we'd they'd been born clutching a smartphone.
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."
Bright garish websites are the rage, with buttons shouting out to be pushed and menus flashing their wares. It's an interesting reminder that beauty is in the eye of the beholder and that good visual design might not be universal, but local.
Expectations had clearly become so great that Apple could no longer deliver; no company could. When this happens, brands tend to falter, some brands fail entirely and collapse. Despite the conjecture about their ability to innovate, one thing Apple clearly has not lost is its confidence.