justine sacco

Whether or not Hunter was within his rights to say those jokes or whether the audience members were within their rights to complain, one thing occurred to me. They weren't even on the same page.
Getting fired because of a bad joke is certainly a painful experience on its own. But watching the joke as it makes its way to the front pages of major international newspapers, pushed by a global wave of public indignation, is definitely a lot worse. Especially when it's just a few days before Christmas.
While many people love to grumble about the ineffectiveness of activist social media, the truth is that starting something as simple as a hashtag and watching it inspire a global conversation is about as grassroots as it gets...
2013 has been a busy year for business, especially those getting to grips with social media. Many social media missteps go
An American PR executive has sparked a Twitter storm with an apparently racist tweet ahead of a trip to Africa. The now-deleted