Karen Haller

Hands up if you've been riveted to The Handmaid's Tale? I certainly have. My friends and I have been talking about how it's been an uncomfortable watch at times. The TV series plunges you into a dystopian society which is the uncomfortable part yet the story is compelling viewing.
Have you ever thought about what is more important - colour or light? If so you're not alone. Colour and Design professionals around the world have pondered the same question.
If your business projects one thing and then delivers another, your brand is not being authentic and let's face it, as customers
If people don't trust you they won't buy from you. Using the same colour consistently throughout all aspects of your business
Whenever we buy anything, it's based on an emotional reason. Afterwards, we justify our choices on performance or price. We like to think of ourselves as logical beings. But really, we buy because of an emotional want, need or desire.
We like to think we are logical beings, but what's really happening is we are making purchases based on emotion. What's this got to do with colour? Colour triggers our emotional responses, so the colours you choose for your business branding will have a huge impact on your customers and potential customers decision to buy.