"We all have multiple identities," says Tony Parsons when I ask him whether he feels more of an Englishman or a Londoner, "but I certainly feel like I'm both. But I also feel British.
Whilst the big publishing houses have all the resources they need to publicise the authors they have on their books, indie authors have to do all this by themselves, drawing on various tools and resources to help them along the way.
Happy World Book Day - I hope you find a space in your day to curl up with something good to read. But in these days of the read/write web, Kindles, ebooks and social networking, I think it's a good day to celebrate literacy of all kinds.