I'm not asking you to eff your beauty standards, I'm asking you to eff your preconceived notions. Understand that not a day has gone by in the past eighteen years in which I haven't been cussed and tutted at and judged for looking the way I look, yet I still get up and go into the world and try to be the best version of myself.
A whopping three quarters of women worldwide are likely to be affected by labels and stereotypes, according to a new study
We have all been in those brainstorms where someone shouts out: 'we want this to go VIRAL'. The dreaded sentence. Because, does anyone really know the magic formula of how to 'make' something go viral, or indeed, is there one?
If there's one thing we learned from the recent horse meat scandal, it's that we don't really know what's in the products we buy every day. We put all of our trust into the labelling provided, which can be difficult to understand, time consuming to read and - as we've discovered - might not always be 100% accurate.
People will still drink milk, enjoy bangers and mash and lay out the cheese board because traffic light labels are about giving shoppers the opportunity to make informed choices, not taking choice away.