Even when that means lying down in the snow for that perfect shot.
What you need to know if you head to the winter wonderland ❄❄❄
If you've got children, Lapland UK is a truly magical place in every sense of the word. From the moment you arrive, you're transported to the gateway to all things Christmas and if, like us, you're a big fan of this time of year, you certainly wont be disappointed.
Thinking about a last-minute visit to Father Christmas? Or maybe a 2015 break to northern Europe's remote winter wonderland? Here's everything you need to know.
Christmas is coming, but it's not too late to wrap up a festive break for family and friends. If you can't face the thought of party hats and board games with the in-laws, how about getting away for a last-minute holiday.
After all the recent hype over the northern lights, NASA announced back in June 2014 that the sun's polarity had finally flipped and we were beyond the peak of the current Solar Maximum - a period of supercharged solar activity that usually occurs every 11 years and serves as a catalyst for spectacular northern lights displays.
Welcome to the new and improved Lapland UK. The new location is bigger, brighter and quite frankly better than ever before
The concept of the cube hotel first emerged in Spain, and has grown in popularity in recent years to spread to many diverse corners of the world, from the Swedish Lapland to the Australian Outback and the coast of Thailand.
Ever wondered what it would be like to spend a night in a glass igloo in the heart of Lapland, gazing up at the Northern Lights? How about sleeping in the cockpit of a former Boeing 747, or aboard a historical ocean liner?