You think you're getting a handle on managing your excessive number of social media accounts, then they start making extra demands of your time. Come on, do the quiz that your mate only got nine out of ten correct answers, it's the hardest quiz, like ever.
A 'like' on Facebook or Instagram can make or break a witty status update or a particularly arty and well-angled shot of your quinoa entree. 'Liking' is now the dominant manifestation of social approval; that little heart or 'thumbs up' is now the arbiter of acceptance, of relevancy.