The victorious British and Irish Lions squad returned from Australia as heroes this summer, having secured a historic first series win in 17 years. But if they're not adequately looked after, that could be as good as it gets for the triumphant tourists.
Wimbledon, The Ashes and The Lions - institutional British sporting events, all running for well over a hundred years, and this year we've been lucky enough to have all three in one summer. But, for marketers, these events have evolved into more than just summer spectacles.
The victorious British and Irish Lions arrived home this morning following their Test series triumph against Australia, just
The British and Irish Lions have won their three-match series against Australia following a comprehensive 41-16 victory at
The British and Irish Lions prepared for their second Test against Australia with a comfortable 35-0 victory over Melbourne
Sir Ian McGeechan presented British and Irish Lions captain Sam Warburton with the match jerseys for Saturday's first Test
So the first Test is looming, and with it the onset of serious judgement for both coaches. Who would have guessed it a few years ago, the Lions playing Australia and two Kiwis are heading up the opposing sides? I know I am old school here but there is a large part of me that regrets this scenario.
England prop Alex Corbisiero was the surprise inclusion in the British and Irish Lions team named for Saturday's opening
The British and Irish Lions were finally tamed in Canberra as ACT Brumbies inflicted a first defeat upon Warren Gatland's
The British and Irish Lions roared to a 69-17 victory against Western Force at Patersons Stadium but were left sweating on