Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?
As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.
Video is huge. A shift in lifestyles, an increase in device ownership, the improvement in quality of film produced on devices and the ease of sharing it are all key drivers for the uptake of video. As consumers, we watch hundreds of millions of hours on YouTube every day.
Like most great technologies, location intelligence technology has become so embedded in our lives that as consumers, we barely even know we're using it.