With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.
G4S - the security firm whose bungled attempts to provide enough people for the Olympic Games made headlines worldwide, is
Are you ginger? A mother? A journalist? A banker? German? Perhaps a ginger German journalist? Do you drink wine? Well you're
G4S, the private company at the centre of the Olympics security shambles, should be the first outfit on a Government blacklist
The chief executive of G4S has said he still expects Locog to fulfil the £235m contract for Olympic security, despite the
In the first Olympic Games in the modern era (1892) there were no female competitors and it has taken until 2012 for the historic moment to arrive when every nation competing in the Olympic Games have fielded female athletes (44% of all athletes).
The organisers of the Paralympic Games have been accused of discriminating against the disabled by making wheelchair users
It was several years ago, 2008 I think, when one of our Commissioners, Professor Stuart Green had a little rant about legacy.
The first time volunteers were used at the Olympic games was at London in 1948 so it's only appropriate that at the London 2012 games over 70,000 volunteered to help out. Olympic volunteering is coming home.
What I can see is that this 'golden summer' that Cameron keeps calling it, will quickly become a 'golden era' that we look back on as a fabled time, while the legacy of this government ensures it doesn't happen again for quite some time.