lucozade

89:14 has been curated by youth archivist Tony Turk to celebrate 25-years of iconic British streetwear brand Boxfresh and runs from December 4th to 7th. The exhibition will document the real reasons people chose a certain look and how trends can connect and mutate; creating tribes from the catwalk to the street.
A campaign for the drink Lucozade Sport has been banned following complaints about its central claim that the product "hydrates
GlaxoSmithKline, owners of Lucozade and Ribena, is in "advanced talks" to sell the two drink brands to the Japanese group
The advert is imbued with the spirit of competition. It presents Lucozade as the superior product and water as the inferior product. I must admit that the advert does make some pretty bold claims. For instance, it states that Lucozade is 'Better than Water.'