Makeup artists have been mixing foundations for years, blending different brands and shades to create bespoke finishes to suit an individuals skin tone - but blending isn't only for the professionals.
Technology is allowing a more diverse expression of beauty. Women (and men) are being encouraged to reject the traditional view of beauty, embrace individual beauty and find their own 'beauty tribe' online.
With thousands of Lana Del Rey hair and makeup tutorials populating the Internet, how do you know which one to choose? (And
One makeup artist has wowed fans after transforming himself into a range of different superheroes - in truly magical style
The republican presidential hopeful Donald Trump has been making headlines by spreading 'controversy' across America. He
How to achieve a flawless complexion without looking like you've caked on a mask of foundation, is the holy grail of makeup
Victoria's Secret model Karlie Kloss' may have a headstart genetically in the looks area, but her beautifully contoured makeup
Watching a makeup artist transform herself into Barbie never fails to amuse us, but seeing the transformation take place
Vogue covergirl Suki Waterhouse's 60s-inspired beauty is the most coveted look of the summer, and now you can get it at home
Beauty guru Charlotte Tilbury was the makeup artist of choice for some of the most stunning celebrities at this year's Cannes