If suggestions that the expression is inherently offensive seem somewhat far-fetched, there is no doubt that lad culture has colonised it. We see banter spilling over into both misogyny - reinforcing a false notion that 'catcalling', humiliation and physical harassment are part of a normal night out...
The LMA now see themselves representing 92 league managers without a single black man among their ranks. Small wonder there are no openly gay professional footballers in England... You want to see discrimination eradicated in football? You want to make football a place for everyone? Don't stand by. Do your bit. Kick it out.
The deafening silence from fellow football professionals coupled with the absurd comments from the LMA, Redknapp and others are only making a problem that is deeply entrenched in society worse.