Love her or loath her, you cannot ignore the numbers and Beckham has some impressive ones. With the fall opening of her first shop in London's Mayfair, Victoria Beckham's fashion business grew from £1 million pound turnover to £30 million since its launch just five years ago.
Spin is an anachronistic, meaningless and negative term. So with the world starting to recognise the long-term value of good communications, isn't it time we put the spin to bed for good?
On 24 May, when I posted the first of this trilogy on whistleblowing, I referred to a front page article in Management Today about Michael Woodford, 'the British chief executive who blew the whistle on a $1.7bn (£1bn) corporate fraud at Japanese electronics giant Olympus'.