mark borkowski

Has it become more difficult to get your message noticed in recent years? After all, the marketplace is more crowded and
Software may be eating everything. But one thing that I've seen at Advertising Week Europe today is that we're learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the 30 second advert, advocating a culture of five second segments instead.
If you are a performer, reviewers are like Americans. It is difficult to live with them, but it is difficult to live without them.
After a fortnight of joy, optimism and delight we are, for once, looking ahead and contemplating a new horizon. We thought we all lived in a mean, unpleasant land of imperfection, one where tabloid culture and trifling lifestyle ruled.
In the run-up to the Jubilee juggernaut, the western media has become obsessed with the newfound brand success of the British Royal Family aka Brand GB.