You’ve had a great idea, you want to turn it into a money-spinner, you’re ready to go it alone and start-up your dream business
Children love winter because it signifies the end of school and, the approach of Christmas. Retailers love winter because their sales get a festive-induced spike. And observers and analysts of all things marketing love this time of year because we get........festive adverts. There's a Christmas advert for everyone:
Business is a competition. As soon as you open your first business you're at the start of a huge race to the finishing line
Work is something that is a fact of life for most of us. Just like being lesbian, gay, bisexual or transgender is too. But when those two intersect it is not always simple - nor easy...
I don't really like doughnuts. I wouldn't eat a Krispy Krème if you paid me. However, I will go hysterical with happiness
The Tour de France revels in its own history... split into several clear stories - the story of who will win a stage and the races for the yellow, green, polka dot and white jerseys, all split into 21 stages (or indeed, chapters)... the Tour de France is the only major sporting event that demonstrates such complete cohesion between event and brand.
Travelling home on the Eurostar from this year's EphMRA conference in Brussels, I pondered whether the pharmaceutical market research industry is 'Embracing Change and Cultivating Opportunity' as per the title of the conference.
Fact: The more we understand about the lives and environment of our target customers the better we are able to market our products to them and accelerate adoption
Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?
As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.
The Telegraph's article highlights the similarities between the research industry and the mainstream press - and shows that they can work well together, clearly suggesting that the two disciplines can collaborate in the future for joint betterment...