market research

Change is happening fast and it's clear that for many companies, the challenge is to keep up. We live in a world where value is being built and destroyed at mindboggling speeds, shareholders are becoming more radicalised and consumers can pass and spread judgement on a company in the blink of an eye.
Whether we use the term "digital divide" or not, we need to keep a very keen eye on what's happening below the surface, and how quickly (or not) each segment is changing its behaviour. In time, perhaps we will all be at the digital "promised land".
Today's depressing GDP figures paint a picture of a British economy which is flat at best. But do these official statistics chime with the experience of consumers across the country?
With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.
It does seem so easy for many organisations to default to corporate speak - presumably because it acts as a kind of security blanket in what seems to be an increasingly hostile world. But then I thought if the words have no meaning why bother to speak in the first place?
The commercial backdrop for any pharmaceutical company bringing a product to market is the changing market landscape they face. This is largely one of fragmentation, both in terms of the types of patient who are appropriate for targeting and in terms of the disease.
When considering the current crop of advertising, seeking to tap into the patriotic Olympic spirit, how many of them are succeeding in this aim? Which are born British, and which are trying to thrust Britishness upon themselves?
I was carving a loaf of bread this weekend, with my new bread knife. For some reason, I didn't look at the knife and think to myself, 'Wow, that's some knife skills you have, maybe you could be a surgeon'.
Having easy access to reliever inhalers, when you have forgotten to bring one with you, must surely be a good thing?
Has the recession resulted in UK consumers expecting better service and more bang for their buck?