Like many brands, most successful political narratives are the ones that are memorable - distinctive, tangible and succinct. Positivity is an optional extra. So is truth as of late. Here we look at the top 10 attempts to establish political brands in Britain in the 21st century. Share your own favourite with a quick poll at the end.
Irrespective of support for Jeremy Corbyn, Labour activists are guilty fighting the wrong schism, and it is taking us further from power. If the party focus on the voters, this can be a great time of change - we have welcomed hundreds of thousands of new voices into the membership. A strong Labour needs to bring both our new members and our traditional supporters together.
The Kurds need help with refugees, medical supplies and defending themselves. The Kurds are our allies in the moment of their greatest need. That should become a key theme in Westminster.
I'm a member of the Labour Party. I was a Labour councillor in my home town or York for six years, and even stood as a parliamentary candidate for them in 2005. I've been a Labour supporter for the last 20 years. But yes, I'll admit it: though I struggled for years to dispute it, I'm middle class and always have been.
Newsnight: Following Osborne's Welfare Cut Plans, BBC Debates How Big British State Should Be (VIDEO)
On Monday's Newsnight, Allister Heath, editor of City A.M., Sean Worth, a former special adviser to David Cameron, Vidhya
Senior Jewish figures have accused the Mail of anti-semitic insinuations in the paper's attack on Ed Miliband's father - a
Labour's lead over the Tories just isn't big enough, says the party's doom-and-gloom brigade, and has often fallen below the six-point mark. So? As YouGov's Anthony Wells confirms, on a uniform swing and assuming the Liberal Democrats get 15 per cent of the vote, the Conservatives need a lead of seven points to secure a Commons majority, whereas Labour needs just two.
The real challenge for Labour is to defend its heritage. The welfare state is under attack like never before, and fighting for real rights is the key to its defence.
Ed Miliband's leadership lacks strategy, narrative and energy, and the Labour leader has "not broken through", according
The Big Society and Blue Labour are movements in crisis. Unable to inspire their relative political parties or the public, they are now seen more as the outlandish, often inflammatory, musings of academics from their ivory towers.