At present, most of these keywords are made freely available with only a few listed as 'not provided'. However, Google is about to encrypt all keyword search data, which means that the number of 'not provided' keywords appearing in Google Analytics is soon going to be at 100%.
As the legal sector doesn't have products to pin pictures of, why not use people instead? Images of staff going about their daily lives, internal meetings, or even interactions at the coffee machine can help provide a more accessible public face for a firm.
If you've ever got to that point with social media where you feel like its hold over your life might be getting a little bit out of control then fear not as it would seem that you're not the only one.
Last night I received a direct message on twitter from a follower. It suggested I might want to know about a photo of me that was circulating the net. As a long time twitter user I have seen this before, and far from me getting excited or worried, I just pressed the delete button and emailed the follower to let them know their account had been hacked.
Perhaps the biggest shift that any organisation needs to make when it comes to getting to grips with the new Google is the shift in attitude. It is no longer a case of trying to 'trick' or 'manipulate' search engines with clever SEO techniques.
You might have been under the impression that YouTube was solely for the purpose of posting videos of the Harlem Shake... However, it has begun to emerge as an important part of the marketing platform for many businesses.
The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of predicting how to build a profile, gain a following and even how to achieve that Holy Grail of having something 'go viral.'