Men are expressing themselves more freely and there is a whole host of positive messages as a consequence. However, with change, there are often repercussions - for good or bad. Unfortunately, as our country has shown over the last few weeks - we're not so good at handling it!
If it is actual customers, why do most of the ads feature exquisite but dishevelled 13-year-olds when, with a few exceptions (perhaps the tiny band of rich, young yummy-mummies or actresses living in Notting Hill or Primrose Hill) the demographic which can actually afford these clothes is the over-50s.
Sales of weight control foods having risen by just 10% to £1.6 billion between 2007 and 2012, with the market at a standstill
They have helped make stars and history, formed political fashions and pharaohs' essentials for the afterlife and are counted as one indicator of economic boom and bust. They also stay closer to men for longer than their wives or girlfriends ever will. So, why is it that men apparently give so little consideration to their underpants?