mira duma

It's Vanessa's opinion that using sustainability as a sales tool and part of the brand message, has an upside and a downside. The upside is the point of differentiation which can attract consumers, while the downside is that it puts the brand in a different niche for other consumers.
While interviewing Mira I asked what inspired her new venture, which seeks to innovate in the fashion tech space (including wearables) and harness new and existing technologies to help make fashion more sustainable.