Brands usually think that in January and February we're hitting the gym, avoiding the pub and eating more healthily. However, although we all want to keep up these good behaviours at the start of the year, is that really happening?
Shoppers are now savvier than ever before, moving between both offline and online channels to find exactly what they want. This has raised a real challenge for brands who now need to keep up with the new pace of tech savvy consumers.
Mobile shopping is set to be meteoric for 2015. So, what does it mean for customers? 'User experience' is a buzzing phrase around the digital shopping sphere. How can retailers tailor and personalise the customer journey to streamline the purchasing encounter and foster customer retention?
New technologies are also blurring the line between the online and brick and mortar shopping experiences. Shoppable windows are giving online retailers a physical "brick and mortar like" user experience while using digital technology to streamline the purchasing process and to speed up product deliveries.
Statistically, people are crazy about fashion and shopping so it's naturally going to extend to their mobile interests. What are the key trends at the moment? I'm a data person and here is a combination of facts and figures and my thoughts on the future of mobile.
The future of the high street isn't a debate that is set to run out of steam any time soon. From deliberations in Westminster about whether ecommerce is the saviour of bricks and mortar stores through to the financial results of some of the best-loved names on the high street being analysed or the implementation of Mary Portas's recommendations, all eyes are on the retail sector.
The way UK consumers shopped for presents this Christmas was completely different to any previous year, according to the