The underlying fact is that our attention has become a commodity that can be manipulated to increase profit. And secondly that the attention industry poses a mortal threat to human happiness and flourishing.
A few weeks ago, Google surprised tech-watchers by announcing a major initiative to put Wi-Fi in 400 Indian train stations
As more and more traffic to news sites comes from mobile devices, some of the basic features of mobile games will inevitably show up in the news ecosystem - elements like the use of alternate currencies, and a strong cross-over experience are indeed already being practiced by the more advanced and courageous news outlets.
With the area of monetisation developing rapidly, now is the time for merchants to consider the most appropriate strategy for their business model. However, merchants first have to explore which model is best. The starting point is identifying consumer demands and expectations and how these trends differ globally.