Something I've been really passionate about is the next up-and-coming generation of female entrepreneurs and I truly believe that it's about empowerment. It's about confidence and self-belief... and the younger you can empower a woman the more confident she'll be when she goes into business.
DAY is one of those labels we women love, because you can mix and match day and eveningwear as their designs work across both. DAY has become the go-to label for your perfect capsule wardrobe, which explains why celebrities like Jennifer Lopez, Nicole Richie and Kate Middleton love it.