Don would probably pause here for dramatic effect and ask his assistant to hold all his calls before the final flourish. These days the most effective way to talk to the consumer is in situ, in the content itself.
The meeting point of RETAIL and EDITORIAL was traditionally 'THE MAGAZINE'. A style bible like Vogue or Harper's, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.
A vinyl collection, according to Nick Hornby in his brilliant novel High Fidelity, is a metaphor for relationships. Filled with precious moments and a fair few forgettable ones too, to be obsessed over and treasured for their authenticity.
Firstly, it has the attitude, plus an enviable diversity of culture which is delivering its own unique and particular breed of new mobile apps. We're already working with a couple of home grown New York apps businesses such as Gilt, the designer sales shopping app.
To stand out in the ever increasing flood of content on the internet, being good isn't good enough. You must be remarkable to stand out - and that's precisely what Content Marketing is about.
Arguably the fastest-growing technology the world has seen is mobile and it is also the biggest technological drive of social and economic change. The app economy has paved the way that enables for everything from games and entertainment, to education and healthcare, to retail and overall productivity; leaving an idelible mark on our daily lives.
If ad verification isn't taken seriously, it will be the end of digital advertising as we know it. The industry has to grow and the only way it can is through universal verification that is accepted by the entire ecosystem.
The most anticipated World Cup in memory is now well underway and it's perhaps the hardest finals to call in terms of predicting the winner. With as many as half of the 32 nations believing they have a genuine chance of glory, any opening to gain even a slight advantage is something to be explored...
As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...
I'm just back from the annual weird, wonderful and inspiring world of the Cannes Advertising Festival. Held two weeks after the infinitely more star-studded (but arguably just as ego-fuelled) Film Festival, the, this is the main event for global creativity in advertising and communications...