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The other major disadvantage to the mainstream branding of social justice is that it's making the Right loathe us. From the point of view of a social conservative, social justice is the new normal in the public eye and especially on social media, meaning that their opinions appear sidelined, oppressed and unspeakable.
Brands beware - there is pent-up consumer demand for simplicity and transparency. To many it's a scary idea. A company that knows us so intimately it can give us what we want, almost before we know it ourselves.
Tube posters attacked with chewing gum, phallic scribbles on bus stops - defacing the work of the admen might not seem like