No Make-Up Selfie

#findmike A more modest success in terms of Twitter mentions, Find Mike was launched to help schizophrenic Jonny Benjamin
The 'No Make-Up Selfie', 'Necknominate', 'Movember', 'Dry January' and most recently 'The Ice-Bucket Challenge'. These viral charity awareness schemes are, as Arielle Pardes perfectly observed, 'narcissism masked as altruism' and I for one am not falling for it.
And yet, is the accelerated spinning of the hands of an iconic clock really all that far removed from what is happening around us, every day? We are all wishing, planning, measuring our lives away, stopping time only to commemorate it hastily and define ourselves in the process.
Ever since getting my iPhone and experimenting with apps like Snapchat and Instagram, I found myself taking more selfies and viewing myself in this way more regularly. It made me really look at myself and assess the aspects of my face and, in time, I realised that I actually really like the way that I look not just in the strategically angled and well lit photos that we take of ourselves.
Once upon a time Amy Elsegood was bullied and called "blob face" because of a dark facial birthmark along the right-hand
Women (and a few men) are taking social media armed with red lipstick and the hashtag #RedLipstickSelfie to raise awareness
Are we truly to believe that the world's women can't be beautiful without resorting to a bit of slap? Our continued existence and propensity for procreation suggests otherwise.
St. John's Ambulance had already experienced the incredible multiplying effects of catching the Internet's eye with their controversial advert showing a father survive cancer only to choke to death in front of his young daughter with a tag line explaining that first aid could prevent 140,000 deaths a year...
It seems that the millennial generation has become not only social media generation but also the generation of viral online nominating. The hashtag, bold typed nominations are not an unusual sight anymore on Facebook and Twitter as it takes the place of the nineties babies' chain letter.
Considering how many of us look in the mirror first thing in the morning, the thought of sharing our image on Facebook among 1.11billion users is probably a daunting prospect. So it's arguably a masterstroke that in a world obsessed with body perfection a charitable cause rallied tens of thousands of women into revealing their bare faces on social networking sites such as Facebook and Twitter...