no makeup selfie
When the 'No Makeup Selfie' craze started two years ago, I posted a defiant 'NEVER' on Facebook, and then immediately wondered why I felt so strongly about not doing it. I often think my friends look more beautiful without makeup, and their selfies showed it. Why not me?
Much as I relish the creativity of many of their efforts, I feel that this trend tells a worrying story both about the faltering attempts of business to redefine its place in the world and about our own need to grasp at almost anything to create meaning in our lives. In my book, we could do with rather more powerful stories at Christmas time. Any ideas?
Due to our increasingly mediatised lives, we are craving ways to relate to the world around us which feel meaningful. Allowing ourselves to become part of a movement allows us the illusion of being more involved with the charity than simply handing over money.
#findmike A more modest success in terms of Twitter mentions, Find Mike was launched to help schizophrenic Jonny Benjamin
The 'No Make-Up Selfie', 'Necknominate', 'Movember', 'Dry January' and most recently 'The Ice-Bucket Challenge'. These viral charity awareness schemes are, as Arielle Pardes perfectly observed, 'narcissism masked as altruism' and I for one am not falling for it.
Ever since getting my iPhone and experimenting with apps like Snapchat and Instagram, I found myself taking more selfies and viewing myself in this way more regularly. It made me really look at myself and assess the aspects of my face and, in time, I realised that I actually really like the way that I look not just in the strategically angled and well lit photos that we take of ourselves.
Are we truly to believe that the world's women can't be beautiful without resorting to a bit of slap? Our continued existence and propensity for procreation suggests otherwise.
The very expression 'war paint' is a giveaway that when we wear makeup, we mean business. We're putting forward the best of ourselves, enhancing our assets and concealing our flaws, ready to face judgement. Without it we present a kind of honestly which is much more vulnerable.
It seems that the millennial generation has become not only social media generation but also the generation of viral online nominating. The hashtag, bold typed nominations are not an unusual sight anymore on Facebook and Twitter as it takes the place of the nineties babies' chain letter.
Considering how many of us look in the mirror first thing in the morning, the thought of sharing our image on Facebook among 1.11billion users is probably a daunting prospect. So it's arguably a masterstroke that in a world obsessed with body perfection a charitable cause rallied tens of thousands of women into revealing their bare faces on social networking sites such as Facebook and Twitter...