no makeup selfie

So here's the first in what may well be a regular missive from myself, the HuffPost UK's blogs editor, informing you of the best of the Huffpost UK blog goodness in a daily bite-size round-up...
What exactly does this say about our society? The few people who have overcome severe insecurities, taken off their make up and posted a selfie are, combined with those who feel urgently that they need to do something, anything to promote awareness, woefully drowned out by the thousands who are posting because they, well, umm, fancy it?